Google AI Mode has now launched in the UK as of 29 July 2025, transforming the way people interact with search results. Instead of looking at traditional blue-link listings, users can switch to AI Mode and get conversational, AI-generated answers powered by copyright 2.5. The system handles text, voice, and image inputs, breaking queries into sub-questions to provide rich, structured overviews.
While this gives convenience for searchers, it raises concerns for businesses and publishers. Reports indicate that click-through rates from Google have fallen sharply since AI Overviews were introduced, with some news-related queries seeing up to 69% of searches end without a site visit. This could result in a substantial drop in referral traffic for websites that rely heavily on organic search.
To adapt, brands will need to revise SEO strategies. This blog includes optimising for Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)—techniques aimed at making content AI-friendly, structured, and authoritative so it can be cited directly in AI responses. Building brand credibility, ensuring technical SEO health, and diversifying traffic sources will be vital in this new landscape.
At Piranha Digital, we work with businesses prepare for an AI-driven search environment. Our tailored SEO strategies blend technical expertise, content optimisation, and authority-building to ensure your brand remains visible and trusted—whether your audience is searching through traditional listings or AI Mode.
Now is the time to adapt. Speak to Piranha Digital to guarantee your SEO is ready for the future of search.